In today’s fractured online gaming market, there is something comforting about the sound of William Hill, a bookmaker steeped in tradition which has retained a no-nonsense ethos even in the online gaming sector. William Hill can trace its roots back to 1934, founded by the original Mr William Hill at a time when gambling was illegal in Britain. Like most betting groups with a long history, it has not always been plain sailing for William Hill, but they have negotiated choppy waters to become one of the leading lights in the online gaming world, particularly in the UK where they benefit from the familiarity of the brand. Today William Hill’s online portfolio encompasses a wide range of betting options, although naturally the focus remains on the sports betting operation which made its name.

While this well-known gaming site offers a myriad of different betting sites all with their own offers and promotions, for the sake of simplicity we will focus on the most popular areas of the site here: Sports and Casino.

William Hill Deposit Bonus

New players at William Hill will be awarded two free bets worth a total of £30 as a great introduction to this popular betting site. In order to take advantage of this great new player offer, you must simply place a £10 bet at odds of greater than 1 / 2. As a reward William Hill will give you two free bets for £15 each, to spend on the sporting event of your choice, just don’t forget to enter the offer code C30 when you register and make your first deposit.

Claim your two free bets worth £30

Casino welcome bonus

[toc]The Casino welcome package at William Hill has a whole lot going for it, and offers new players the choice of two different bonus types depending on their personal preferences. Option 1 allows new players to earn 100% on their first deposit to the site up to a maximum of £300, with x25 wagering in force. If you prefer, you can select Option 2 which doubles your money to £40 when you buy in with £20. The first option is added automatically, while it is necessary to select the second option by allocating £20 to that bonus offer. UK residents get a tasty little extra bonus on top of the main package, in the form of a free £10 bonus for just signing up with the site. Although there is a limit of £25 on what you can win with your bonus, it is still a pretty great deal if you are fortunate enough to be able to take advantage of it.

William Hill Sports overview

William Hill is first and foremost a sports betting site, and to that end a lot of the focus is placed on the sporting end of the spectrum. From live feeds of the biggest sporting encounters to podcasts, videos and blog posts, William Hill knows how to treat its punters with respect. There are over 20 sports to choose from, with football taking centre stage (as is standard for a UK bookmaker) and with tennis and horse racing also featuring strongly.

There are also markets on offer from less celebrated sports such as pool, sailing and martial arts as well to provide a wide range of betting options. There are various additional features which make the William Hill site particularly popular with sports bettors. Every day William Hill offers enhanced odds on selected markets, making for some great deals. There is also a cash out option if you are feeling nervous about the outcome of your bet, and the Acca Five Insurance offers a refund if one of your selections loses. It’s also easy to follow your bets at William Hill as they live stream most major sports events from the site.

William Hill Casino overview

For those casino fans out there, the William Hill Casino offers a feast of gaming options. The Casino is powered by Playtech, which means that players get to experience their popular titles like Halloween Fortune, Superman, Age of the Gods, Frankie Dettori’s Magic Seven and of course the Batman range of games.

There is also a huge selection of table games available here, including a selection of extra games like Darts, Penalty Shoot Out and Rock Paper Scissors along with the casino classics like Roulette, Blackjack and Baccarat. Live dealer casinos have been a smash hit in recent years, and at William Hill’s Live Casino you can choose between Roulette, Baccarat, Blackjack and Casino Hold ‘Em.

Other Products

William Hill packs a whole lot of online gaming options onto its site, offering a spectacular range of real money betting options apart from just what’s available at the Sports and Casino sections. The William Hill Vegas site offers a lot more slot gaming options, along with some table casino games as well. The Macau site has an emphasis on Asian gaming options with a lot of Asian themed slots as well as live gaming tables with the Eastern market in mind.

Games at William Hill allows users to choose from yet more slot gaming options including a number of NetEnt games as well as some jackpot slots. Poker and Bingo each have their own site for fans of those games, and often players who play either Bingo or Poker are less likely to visit other areas of the site, so there are some slots and table games available at those sites as well. Finally there is a section of the site devoted entirely to Scratchcards for those players looking for some instant gaming action.

Mobile Gaming Options

The majority of players now use mobile smartphones and tablets to access sports betting sites and online casinos, so it is vitally important for a brand such as William Hill to offer a comprehensive mobile version of their site. The mobile version of the William Hill sports site allows users to place bets on an extensive range sporting events and of course the in play live betting feature takes prominence when it comes to mobile betting.

Whether you are using an Apple or an Android device, you will be able to access William Hill via either download or by simply entering the site details in your url. The William Hill Casino and Sports betting sites are available on just about any modern tablet or smartphone, meaning that there are plenty of options for placing real money bets while you are on the move.

Security and Customer Support

Should you have any concerns or queries with regards to your account, it is very easy to get in touch with the highly trained and polished support staff at William Hill. The Customer Support team is available 24 hours a day, 365 days a year, and can be contacted via live chat, email, or by telephone. William Hill is licensed and regulated by two of the most respected authorities in the gaming world in the form of the British Gambling Commission and the Gibraltar Gambling Commission.

The benefits to the player in choosing a site which is regulated by bodies such as these is that it means that should any disputes or discrepancies arise, there is always the option to take your case to a fair and unbiased moderator. All data on the site is securely stored using the latest encrypted software, and financial transactions are securely processed to ensure that customers can use this gaming site with full confidence.


The ability to process deposits and withdrawals safely and speedily is a definite advantage in the world of online gaming, as nobody likes to be left waiting for their funds to arrive. William Hill offer a varied selection of payment methods to ensure that there is an option to suit just about everyone. Debit and credit cards remain the number one choice for a lot of people, and Visa and Mastercard are available here, but there are plenty of other payment methods on offer as well.

Paypal, Neteller and Skrill are all becoming increasingly popular funding options in the online gaming community, due to their enhanced security and speedy processing times. There are also bank wire transfer options available, as well as Paysafecard, which is basically a voucher system and a very popular method among those who like to maintain a discrete presence online.

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