Ladbrokes is one of the most famous names on the UK High Street when it comes to sports betting. The company has carved out a reputation as one of the best in the business, and since making the move online in 2000 they have expanded their portfolio far beyond just sports betting. Today the Ladbrokes logo features not only on a sports betting website, but also on Casino, Slots, Games, Poker and Bingo sites. The history of Ladbrokes has seen ups and downs: the business originating as horse commission agents in the late 19th century, going through a post-war slump in the 1950s before surging again from the 1960s to the present day. Now the Ladbrokes brand is one of the most familiar and widely respected in the business, and the online business has gone from strength to strength.

There are countless different bonus offers available on the various different Ladbrokes sites, so in this article we only have space to focus on two of the major offerings, namely the Sports and Casino welcome packages.

Ladbrokes Sports – Bet £5 Get £20 in Free Bets

Nothing encourages new joiners like the prospect of getting something for nothing, and Ladbrokes is happy to offer this delightful opportunity to new sign-ups at its flagship sports betting site. When you sign up and deposit with the bookmakers, Ladbrokes will give a bonus based on your first bet. Simply bet £5 with your first bet with the company on sports at odds of 1/2 or greater and you will receive £20 worth of Free Bets.

This offer is based upon the amount of your first bet, not your first deposit, with Ladbrokes. Place a £5 bet to win (or £5 each way) on a sports betting market at odds of 1/2 or greater and then using the code 20FREE, you will receive a welcome bonus of four free £5 bets. Your Free £5 Bets will be added to your bonuses immediately and you have seven days within which to use them. Just don’t forget to enter your Bonus Code of 20FREE on the registration page to qualify for your four free £5 bets.

Bet £5 Get £20 in Free Bets at Ladbrokes

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply. Please gamble responsibly. BeGambleAware GAMSTOP

Ladbrokes Casino Welcome Bonus – Get a £50 Welcome Bonus When You Bet £10

Fans of online casinos will not be disappointed with the Ladbrokes casino – it’s one of the oldest and most reputable operators in the world. New players at Ladbrokes Casino get receive an impressive £50 welcome bonus when you bet your first £10 – a great way to get plenty of bang for your buck when you’re first getting started. The site features a wide array of online slots and table games and is one of our favorite online casinos.

Get a £50 Welcome Bonus When You Bet £10

18+. New Casino players only. Deposit required. Min stake £10 on qualifying games. 40x wager reqs (bonus only) on selected games. 24hrs to accept. Bonus valid for 48hrs. Certain deposit types excluded. Bets covering >70% of Roulette table excluded. T&Cs Apply. Please gamble responsibly. BeGambleAware GAMSTOP

New and existing Ladbrokes players can also take advantage of Ladbrokes Instant Spins, a bonus that is available daily. After logging in, head to the promotions page and then “Spin the Instant Spins Wheel.”

You will have a chance to win a selection of prices that includes cash prizes, casino bonuses, free spins, bingo tickets and even free bets.

Ladbrokes Sports overview

Ladbrokes made its name in the UK with the quality of its sports betting offers, and sports bookmaking still remains at the heart of the business. Formerly popular sports pundits like Chris Kamara and Ally McCoist were the faces of the sports business but recently they have been replaced by actor James Buckley (star of The Inbetweeners), former athlete Kriss Akabusi, jockey Frankie Dettori and model/actress Kelly Brook. Behind the marketing end of things, Ladbrokes offers true sports fans a very competitively priced and well-stocked sports betting site. Football has always been at the centre of the sports betting markets at Ladbrokes, backed up by other popular betting sports like tennis, horse racing, golf, cricket and rugby union. However, Ladbrokes is also well able to cater for fans of more niche sports and the site also boasts burgeoning In Play betting, Live Streaming, Virtual Sports and Esports betting for customers.

Ladbrokes Casino overview

The Ladbrokes Casino is powered by the mighty Playtech Gaming group, meaning that you will have access to their hugely popular gaming output including the range of progressive jackpots from the Marvel Universe. Recently Playtech have launched a similar range of slot games featuring DC superheroes like Superman and Batman which also appear on the Ladbrokes site, and these have already proved to be a huge hit with fans. Fans of traditional casino table games will be more than satisfied with the selection on offer at the Ladbrokes casino, including a live dealer casino which allows players to sit down for games of blackjack, roulette, baccarat, casino hold ‘em and hi lo. Apart from the high octane superhero slots, there are plenty of other progressive and standard video slots to choose from, as well as a selection of video poker games and scratch cards. Regular ongoing promotions and prize draws mean that existing casino players are well catered for, with the exclusive VIP club offering additional rewards and benefits to members.

Other Ladbrokes products

Besides the world class Sports betting and Casino sites, Ladbrokes offers a wide range of other real money gaming opportunities. The Slots site is targeted squarely at fans of online video slots, and boasts a varied selection of slots including titles from NetEnt, Playtech and WMS as well as a number of jackpot games. The Games site offers more of the same, with an increased emphasis on mobile slots and table games. For more immersive casino game play the Live Casino offers traditional tale games live streamed to your device. Poker and Bingo fans are very well catered for by those sites, while Lottery and Virtual Gaming each have a section of the Ladbrokes site devoted to their respective games. All in all Ladbrokes offer a complete package of real money online gaming opportunities, a veritable one stop shop for online betting.

Mobile gaming

No online sports betting site can thrive these days without offering a viable mobile version of their site, and Ladbrokes is no exception. The focus is on Android and Apple users, who can simply scan the QR code to automatically download the site to their devices. All modern phones and tablets are supported, including Samsung, Windows and Blackberry devices, and Ladbrokes include some of the top table games and video slots in their range of mobile casino offerings. When it comes to sports betting, in-play bets are at your finger-tips with the Ladbrokes mobile sports site, and you can place a bet no matter where you are so you won’t miss out on the chance to score a major win while you are watching the action play out in front of you.

Security and customer support

The Customer Support Team is a vital part of any online business, and the Ladbrokes support staff has a well-deserved reputation for professionally and speedily dealing with any issues raised by players. The Support Team is available 24/7 and can be contacted via live chat, telephone or email, and a selection of languages is supported including English, Spanish, German and Swedish. Ladbrokes is regulated by both the British Gambling Commission and the Gibraltar Gambling Commissioner, which are two of the strictest regulators in the industry. Ladbrokes is also a signed up member of the European Sports Security Association, which is a group set up to combat any form of manipulation in the sports betting world. Ladbrokes uses the latest encrypted software to ensure that all client information is held securely so players can register with this site in the knowledge that their private information will remain that way.


There is a huge selection of banking options available at Ladbrokes, making it simple to transfer funds into and out of your Ladbrokes account. As funds can be moved internally between one product and another, it is only necessary to make a deposit to one section of your Ladbrokes account and you can then transfer the money to different areas of the site. Debit and credit cards are still the most widely used funding method, and Visa and Mastercard are both accepted by Ladbrokes. Electronic wallets are growing in popularity as a no-fuss funding method for online betting sites, and at Ladbrokes you can choose between PayPal (in the UK), Neteller and Skrill. There is also a selection of bank transfer options along with secure funding methods like the Paysafecard voucher system and Entropay’s virtual credit cards.