Betfair Sportsbook’s New Customer Offer Bonus for August 2023 Current Codes and Details Below

Betfair BonusBack in 2000, Betfair became one of the first companies to offer a sports betting exchange to customers online, allowing customers not just to back selections, but also lay against them. The exchange proved to be a huge hit and in 2012, Betfair expanded its operations to launch Betfair Sportsbook, the company’s own version of a standard online betting site.

With a host of other sites available under the Betfair banner, Betfair Sports is one of the most eye-catching due to its great value introductory offer which is available to all new customers via mobile app or on the website.

Betfair Introductory Bonus – Free £20 Exchange Bet

How would you like a fantastic new offer to sign up with Betfair, one of the leading bookmaking and sports betting exchange sites in the UK? Sign up with Betfair Sportsbook today and you’ll receive a £20 Free Exchange Bet so you can get started on the site with no risk.

Sign up with Betfair Sportsbook using the like below and your first £20 bet is effectively on the house – if it loses, Betfair will refund your £20 in cash.

This Free Exchange Bet must be placed within a week of opening your account, and we think it’s a great value compared to what many other sportsbooks are offering.

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New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in the first 7 days of account opening. T&Cs apply.

Betfair Sports Betting – How to Claim your £20 Free Exchange Bet

To claim the latest Betfair Sportsbook New Player bonus of a £20 free exchange bet, you need to do the following:

  • Open a new account with promo code VAL225
  • Place a £ bet in your first bet on the Exchange
  • If the bet loses, Betfair will refund you £20 in cash.

New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.

Other Betfair Resources

Betfair is a very large company that offers a huge amount more than simply a sports betting site. You can back and lay bets at Betfair Exchange for example, and there are a wide selection of casino games to play across a number of different casino-themed sites.

You can also enjoy a game of poker, or a few games of bingo all using your Betfair login. All the sites are accessible via both desktop and mobile devices.

Company Profile – Betfair

Company Overview

Betfair began trading back in 2000 and initially operated as an online betting exchange. Founded by Andrew Black and Edward Wray, the company operated for many years solely as a betting exchange before diversifying its output to include sports betting, casino gaming, bingo and poker in later years.

After 12 successful years as a betting exchange, Betfair moved into the traditional sports betting industry in 2012 with the release of the Betfair Sports Book service. This allowed the company to directly compete with other UK bookmakers offering standard betting across a range of sports.

In 2016, the company was merged with the Irish sports betting service Paddy Power to create Paddy Power Betfair, although both Paddy Power and Betfair continue to operate as single-entity sites and apps in their own right.

Outlined below is a list of the current sites and apps available with Betfair:

  • Betfair Sportsbook – This is the sports betting aspect of the site which offers many traditional forms of sports betting services, including horse racing, football and cricket betting, as well as more modern options such as Esports betting, Virtual Sports, In Play betting and Live Streaming.
  • Betfair Exchange – This is the original Betfair site and it is not a sportsbook, but a betting exchange, which allows its users to both back and lay bets and set the odds against other punters to try and earn a profit. Betfair charges a commission on these transactions to make its money.
  • Betfair Casino (and similar sites) – Betfair Casino is the main casino site on offer from Betfair but it is only one of a handful of other sites available which all offer a similar number of casino games, slots and other entertainments. Other sites in the Betfair range offering similar games to Betfair Casino include Betfair Live Casino, Betfair Arcade, Betfair Vegas Slots and Betfair Macau. There is also a games site for Exchange bettors, called Betfair Exchange Games.
  • Betfair Poker – Betfair Poker is, as the name suggests, the poker arm of the company and it offers its own client software which needs to be downloaded and installed before customers can access the range of different poker games available on the site.
  • Betfair Bingo – Betfair Bingo offers a number of different bingo games to suit all pockets and also includes a number of different slot games and similar for users to play whilst they are playing bingo.


Betfair has a number of different sponsorship deals with many different sporting teams, organisations and events. The company is the official betting partner of both Arsenal FC and Barcelona FC and was the first betting company ever to sponsor an English football team when sponsoring Fulham in 2002-03.

The company also sponsors several horse races including the Tingle Creek and Betfair Chase, which are two of the key races at two of the biggest jump racing meetings of the year at Sandown and Haydock Park respectively.

Betfair are one of a group of betting companies that have agreed to police themselves after agreeing a televised sports advertising ban which is due to be implemented at some point in 2019.

Operating Locations

The company has main offices in Ireland, the UK and Gibraltar and the business is set up to operate across four different divisions:

  • Online – which deals with the different online betting opportunities available to people in the UK and Ireland as well as across a number of other European and international countries.
  • Australia – The Australian division is known as Sportsbet and it offers online betting on Australian betting markets. The companies offices are based in Melbourne, Sydney and Darwin.
  • Retail – The retail division operates over 620 Paddy Power betting shops across the UK and Ireland.
  • US – Paddy Power Betfair operate a number of businesses within the US including FanDuel, TVG, DRAFT, Betfair New Jersey Online Casino and the Betfair New Jersey betting exchange. These brands together are available across 45 states.

Regulation and Reputation

Paddy Power Betfair has a very good reputation in the gambling industry. The company operates under license from the Malta Gaming Authority after it moved its HQ outside of the UK a few years back.

On the site, Betfair has an “A” rating meaning that it is one of the top and most reliable bookmakers and betting services you can find and use online.

Paddy Power Betfair are also traded on the London Stock Exchange using the ticket symbol PPB.

Company Timeline and Milestones

  • 1988 – Paddy Power opens in Ireland with 42 shops initially
  • 1999 – Sporting Exchange is formed.
  • 2000 – Paddy Power launches its first website and is floated on the Irish Stock Exchange. The company then opens its first shop outside of Ireland in London.
  • 2000 – Betfair launches its Betting Exchange with the first market offered being the Epsom Oaks.
  • 2001 – Betfair develop the first form of “In Play” betting on its Exchange.
  • 2003 – Paddy Power launches its Games and Casino sites
  • 2008 – Paddy Power opens its first shops in Northern Ireland
  • 2009 – Paddy Power purchases the rights to Sportsbet
  • 2009 – Betfair acquire TVG Horse Racing and a development team based in Romania, now called Betfair Romania
  • 2011 – Paddy Power become the first betting company to offer a dedicated mobile app.
  • 2011 – Betfair are floated on the London Stock Exchange with shares selling at £13 each.
  • 2012 – Betfair acquire Blip, a web development company.
  • 2012 – Betfair launches its own sports betting service alongside its betting exchange.
  • 2012 – Betfair develops the “Cash Out” concept
  • 2014 – Paddy Power opens its 500th
  • 2016 – Paddy Power and Betfair merge to create Paddy Power Betfair
  • 2016 – Paddy Power Betfair acquire the US Fantasy Sports specialists DRAFT.

Financial History

Betfair began in June 2000 and was formed by Andrew Black and Edward Wray, initially as an online betting exchange and the site performed well in its early years. The company broke new ground in 2002 when it became the first sponsor of an English football team when they sponsored Fulham FC.

By 2006, Softbank were persuaded to purchase 23% of the company, which valued it at £1.5 billion.

Later that year in December 2006, Betfair then purchased the horseracing guide Timeform.

Betfair radio was launched in 2007 and has since become Timeform Radio and in 2009, Betfair announced the purchase of the TVG Network in the United States in a $50m deal.

Then in November 2009, the company agreed on a deal with New York Racing Association that allowed Betfair customers to start betting on Aqueduct’s thoroughbred races. Bolstered by the success of its operations, Betfair floated on the London Stock Exchange on 22nd October 2010 at a price of £13 per share (which valued the company at £1.4 billion.

In 2011, the company relocated from its main bases in the UK and Ireland to Gibraltar for tax reasons.

May 2012 saw Betfair expand its betting services from simply an exchange site, as the company released its first sports book betting service to compete with traditional bookmaking services.

Betfair then partnered with Net Entertainment to expand the companies reach into the UK market and in 2015, Betfair and Paddy Power agreed to form a merger, with Paddy Power acquiring Betfair. The new name of the holding company is Paddy Power Betfair and the merger was completed in February 2016.

Charitable Endeavours

Betfair has been involved in a number of different charitable endeavours over the years. The company provided funding for the Irish Special Olympics team, who sent 24 athletes to the Special Olympics World Winter Games which took place in Austria.

In addition, the company has partnered with former Arsenal and England player Rachel Yankey OBE to promote the Fairer Game campaign in women’s professional football throughout 2017. The aim to address the gender imbalance in professional football in respect of coaching. Betfair is supporting 50 female coaches to gain their UEFA B licence.

The company has also made grants of up to £1,000 available for community sports club to apply for to help improve facilities, gain coaching qualifications or to purchase new equipment via the Cash-4-Clubs scheme. The scheme started back in 2008 and in 2018 celebrated its centenary by launching a new website and expanding the scheme into more countries around the world.

Betfair also sponsored National Jockey Day in 2017 which raised £50,000 for the UK Injured Jockey’s Fund. The company also sponsored Stable Staff Week at Doncaster, culminating in the Betfair Clock Tower Cup, where stable staff switched roles with their jockey.

Other initiatives which the company is involved in across the world is the Thoroughbred Aftercare Alliance, the Permanently Disabled Jockey Fund, Old Friends Retirement Farms in California and Living Legends in Australia.

Workers at Paddy Power Betfair are also encouraged to take 2 days paid leave per year to volunteer at a charity of their choice. In addition, staff can also apply once a year for up to £500 in matched giving for money raised through completing a challenge for charity.

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