Coral Horse Racing

If you are someone that enjoys a regular flutter on the horses, as many millions do each week, then it is likely you will be fully aware of exactly what the bet365 Sport Best Odds Guaranteed promise actually means.

However, if you are a relative newcomer to horse racing betting, or you tend to bet on other sports such as football and you are just starting out wagering on the horses, then it is important that you understand what the Best Odds Guaranteed promise actually means and how it manifests itself on the bet365 Sport site.

Remember, if you are not yet a bet365 Sport customer and would like to sign up to start betting on the site, then there is a good value bet365 Sport New Customer Offer available which will see you land up to £100 in bet credits when you sign up and start wagering on site.

The common Best Odds Guaranteed misunderstanding

When a punter unfamiliar with the Best Odds Guaranteed offer sees the offer, they have a tendency to think that it refers to the odds on each runner in the race, compared to the prices offered by other online bookmakers in the UK.

So for example, the common misconception is that if a horse is offered at say, Coral Sport at odds of 5/1, if the punter was to back that horse at bet365 Sport, then they would receive odds greater than that, say 11/2 or similar.

However, a little delving into other top UK sports betting sites will reveal many of them also offer a very similar Best Odds Guaranteed promise to their customers, so how is it possible for all these bookmaking sites to be able to offer this?

Obviously, if this is what the Best Odds Guaranteed referred to, then they couldn’t as someone’s price would have to be lower (unless all bookmakers offered the exact same price). So just what does this particular promise refer to?


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The Best Odds Guarantee Explained

What companies like bet365 Sport mean when they offer a Best Odds Guarantee doesn’t refer to the prices on offer with other bookmakers, but instead focuses on the prices that are on offer for your particular betting selection.

In particular, the two key prices are the price that you take when you place the bet and the starting price (SP) for your selection when the race eventually gets underway.

What bet365 are saying with their Best Odds Guarantee is that whichever of those two prices outlined above are the highest, is the price that they will pay you out at if you are a winner.

This is best shown by means of a couple of examples.

  • Example One

Let’s say you back a horse called Paradigm Shift to win. You back it on bet365 at a price of 5/1 ahead of the race, however when the race starts, the starting price of your horse has shortened in the betting down to 4/1 as it has attracted a lot of money from punters backing it.

In this case, the Best Odds Guarantee would mean that if Paradigm Shift does indeed win the race, then you would be paid out at the original odds you took when you placed the bet, 5/1.

  • Example Two

Now let’s say you back Paradigm Shift to win in the next race and once again you back it at bet365 at a price of 5/1. This time though, the horse is up against some better quality opposition and in the run up to the race, the price on your selection drifts in the betting from 5/1 to 6/1.

Now the Best Odds Guarantee will kick in if your horse is the winner of the race. In this case, if Paradigm Shift takes first place in the race, then you won’t be paid out at the price you took (5/1), but instead you would receive the better odds of the SP, which was 6/1.

Does the Best Odds Guarantee Only Apply to Win Bets?

The good news for punters is that it is not just backing horses to win where the Best Odds Guarantee applies, bet365 Sport list the different type of bets where the Best Odds Guarantee will apply and there are essentially three different bet types included in the offer:

  • Fixed Odds Win Bets (as outlined in the example above)
  • Each Way Fixed Odds Bets
  • Enhanced Place Terms markets

Furthermore, the Best Odds Guarantee is not applied to any bet made on Australian racing. The usual betting restrictions and terms and conditions from bet365 also apply to this offer.

So, doesn’t bet365 offer the best price on horse races?

If you are a newcomer to horse racing betting, it can be a little deflating to realise that the Best Odds Guarantee doesn’t refer to prices of selections across sites, however the good news is that bet365 does have a promotion which does indeed address this issue.

The offer is called bet365 Price Promise and it is available for every horse race that is shown live on ITV Racing throughout the year, both for the flat racing and the jump racing seasons.

Every day that ITV Racing is showing live races throughout the year, from 10am on that day, bet365 will ensure that the prices that they offer on the Win and Each Way Fixed Odds markets for every horse, in every live race, will either match or better the best prices available from a wide range of other UK bookmaking sites.

Furthermore, if you back a winner on a live race shown on ITV and the selection you picked was odds of 4/1 or greater in the race, then you will receive a risk free bet of the same value as your stake (up to a maximum of £50) as a bonus, thanks to the sites ITV Racing 4/1 offer.

The more winners you back in races shown live on ITV that are of odds of 4/1 or better, then the more risk free bets you will receive that match your original stake.

If you are new to horse racing, then bet365 offers a number of different promotions to help you find extra value with your bets and of course, with an extensive range of betting available for races both in the UK and Ireland and also across the rest of the world, you will never be short of betting opportunities to enjoy with your new hobby.