One of the more modern innovations on bookmaking sites in recent times has been live streaming. Most popular bookmakers now offer live streaming options, although the number and variety of streams on offer vary from one betting site to the next.
Despite these differences, bookmakers' live streaming services share several similarities. As such, there are some important things to know about these live streaming services: how to access them, what sporting events you can expect to find available, and those you won't find in your location.
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With that in mind, let’s start looking at ten key facts you need to know about using live streaming services at bookmakers.
One key thing to do when you sign up with a betting site and are looking to view live streaming options is to first identify the requirements to view a live stream.
Different bookmakers will have different requirements for customers to view a live stream. Some of the most common financial-based requirements include:
There are also technical requirements, such as having a device and an internet connection that are fast and reliable enough to support the live streaming service.
Many sites offer a live streaming service that initially appears in a small window alongside the live betting options for that sport or the data for the game in question. However, within that window are a number of controls you can access via buttons.
These controls allow you to increase the size of the live streaming window, so it is easier to see. In cases where there is accompanying commentary, you can also find volume controls for the commentary service, or a mute button.
Some bookmakers may also offer the option to view higher-quality streams, but that may depend on the quality and speed of your internet connection.
Now that we know how to access and control the live streaming options at a bookmaking site, we now need to know how to find the live streams we are most interested in. The easiest method to do this is via a live streaming schedule.
Most bookmaking sites have a schedule for forthcoming live streams within the In Play and live streaming sections on the site. The schedule can be sorted by date and time, or by individual sports.
You can then schedule times in your diary for the streams you want to watch or bet on in-play.
A relatively new innovation with bookmakers is the option for customers to view more than one live stream at a time. While this is something that is more likely to appeal to customers that are very familiar with live streaming and in-play betting, it is useful, especially if the streams you are watching are linked (such as if there are two cup semi-finals being played at the same time).
If this is a requirement for you, then it is a good idea to check how many live streams your betting provider offers at any one time and whether there are any limits on how many streams you can view on a specific device, such as a desktop or laptop PC rather than a mobile phone or tablet.
Bookmakers offer live streaming facilities not just to attract customers to sign up but also to enhance their live betting service. In fact, live streaming and in-play betting go hand-in-hand on many betting sites, with one enhancing the enjoyment of the other.
As such, users must understand the relationship between the live stream and the betting markets available. It is therefore a good idea to review the betting markets available for the stream you are watching and understand what they refer to and how those markets can and will change as the fixture plays out live on the streaming service.
One important thing to understand is that bookmakers employ a time delay in the live stream. The delay may just be a few seconds in length, but because of that, it allows the bookmaker the time to make adjustments in their betting odds ahead of a key incident or change in the game is shown on the live stream.
One common question new customers may ask when viewing live streams regards which competitions they can watch.
In truth, there is no all-encompassing answer to this. Much depends on the location in which you live and which sports and competitions have their own broadcasting contracts in that area. If that is the case, then these events are only likely to be available from that broadcaster, rather than viewable on a live stream.
For example, in England, you cannot watch live streams of Premier League action with a bookmaking site as Sky Sports, TNT Sports and Amazon Prime hold all the broadcast contracts for the competition. However, you may be able to tune in to watch live streams of live matches in a wide number of other domestic leagues from around the world.
Another important aspect to check is whether live streaming options are available on mobile devices, such as smartphones and tablets, as well as laptops and desktop computers.
A number of factors could come into play in terms of streaming on a mobile device, including whether you are connecting via WiFi or via a 4G or 5G data service (with which there may be cost considerations depending on your mobile contract). Additionally, your bookmaker will also have to offer its live streaming service to mobile devices (which fortunately, many of them do nowadays).
Alongside the live betting and live stream, another aspect of the total live service bookmakers can offer is a data analysis of the streaming sporting event. This can include, for example, the number of points won in a tennis match, the number of passes, corners, throw ins, corners and such like in a football game and similar data options for other sports.
Accessing this in-game data is a good way to enhance your chances of better judging your bets on In-play markets, as the data can give you an insight into how a game is progressing.
As you can see, there is a lot to consider when judging the qualify of a live streaming service with a bookmaker so the final key aspect you should consider is what you intend to use the live streaming service for.
If you are seeking betting options in play, then you will want something that focuses on that. In contrast, if you want to watch certain sporting events and betting is a secondary option, then you will want something that offers more sports live-streamed, ideally without you needing to make a bet on the fixture to view it.
Matching your betting and viewing preferences alongside the streaming service offered by bookmakers is a crucial step to enjoying the best of this fantastic service!
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