The Cheltenham Festival remains the centrepiece of the National Hunt racing season. Over four days at Prestbury Park, the meeting delivers 28 races featuring the best hurdlers, chasers and trainers from Britain and Ireland.
Championship contests including the Champion Hurdle, Queen Mother Champion Chase and the Cheltenham Gold Cup attract enormous betting interest each year, with millions of wagers placed throughout the festival.
For bet365 customers, the festival is also one of the most rewarding weeks of the year in terms of bookmaker promotions. The operator typically launches a wide range of offers designed specifically for Cheltenham, including enhanced odds markets, daily price boosts and interactive competitions.
In this guide for BonusReferrerCode.com readers, we take a detailed look at the bet365 Cheltenham Festival offers for 2026, including the £700,000 6 Horses Challenge, Bet Builder winnings boosts, Position Payout promotions, and long-running racing offers such as Each Way Extra and Best Odds Guaranteed.
If you are planning to bet across all four days of the festival, these promotions can add valuable extra returns to your wagers.
Before exploring the festival promotions in detail, new bettors can take advantage of the bet365 welcome offer.
New customers signing up ahead of the meeting can access the standard introductory promotion:
Bet £10 and get £30 in Free Bets
After placing a qualifying wager that meets the minimum odds requirements, the free bet credits are awarded once the initial bet settles.
These free bets can then be used throughout the festival on races such as:
Many punters choose to open their account in the weeks leading up to the festival so they can also explore ante-post betting markets and race previews.
Readers can find detailed analysis in the Cheltenham Festival race previews and betting guides available on BonusReferrerCode.com, which examine key runners, trainer form and historical trends across the meeting.
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Below is a summary of the main bet365 Cheltenham Festival offers expected for the 2026 meeting.
| Promotion | Details | When Available | Key Benefit |
|---|---|---|---|
| 6 Horses Challenge | Free prediction game selecting six race winners | Each day of the festival | Share of £700,000 prize pool |
| Bet Builder Winnings Boost | 25% boost on successful Bet Builder wagers | All 28 festival races | Higher potential returns |
| Position Payout | Payout depending on finishing position | Selected races | Extra payout opportunities |
| Super Boost | Major odds enhancement on selected bets | Daily festival promotion | Increased odds |
| Bet Boost | Enhanced prices on individual runners | Multiple times per race day | Improved value |
| Each Way Extra | Increased number of places paid | Selected races | Up to 10 places paid |
| Best Odds Guaranteed | Paid at SP if it is bigger than the price taken | Race day bets | Protection from market moves |
| Welcome Offer | Bet £10 Get £30 in Free Bets | New customers | Extra betting value |
One of the most popular promotions during Cheltenham week is the bet365 6 Horses Challenge, a free-to-enter competition available to all bet365 customers.
The idea is simple.
Each day, players must predict the winners of six selected races from that day's card. The more correct predictions you make, the bigger the prize share you receive.
Even if you do not land all six winners, there are still prizes available depending on how many successful selections you make.
Key elements of the challenge include:
During the Cheltenham Festival the prize pool becomes much larger than usual. In 2026, bet365 is offering £700,000 in prizes across the four days, making it one of the biggest free-to-play betting promotions of the racing calendar.
Typically the prize structure works as follows:
For racing fans who enjoy studying form and race previews, the 6 Horses Challenge provides a fun and engaging way to follow the day’s action.
Another key bet365 promotion for the festival is the 25% Bet Builder winnings boost.
Bet Builders allow bettors to combine multiple selections within the same race into one wager.
Examples might include:
If all selections are correct, the Bet Builder pays out as a combined bet.
During the Cheltenham Festival, bet365 enhances these bets by adding a 25% boost to the total winnings.
Because Cheltenham races are often wide-open contests featuring large fields, many bettors enjoy creating Bet Builders to cover multiple potential outcomes.
For example, a bettor could combine:
If the selections are correct, the 25% boost increases the overall payout.
This promotion applies across all 28 races during the festival, offering consistent value opportunities throughout the meeting.
Cheltenham handicaps frequently attract large and competitive fields, which can make predicting the winner extremely challenging.
To provide additional betting value, bet365 runs its Position Payout promotion on selected races.
Rather than only paying out on the official winner, the promotion allows bettors to receive returns depending on how high their selection finishes.
The exact payout structure can vary depending on the race and market, but the concept is designed to reward horses that perform well even if they narrowly miss victory.
This offer is particularly useful in big-field handicap races such as:
where predicting the exact winner can be difficult.
For bettors who regularly back horses at bigger odds or place each-way bets, the Position Payout promotion can add extra value to Cheltenham betting strategies.
Enhanced odds promotions are a regular feature during major sporting events, and the Cheltenham Festival is no exception.
bet365 typically releases Super Boosts and Bet Boosts throughout each day of the festival.
Super Boosts offer significantly improved odds on selected runners or markets.
These are usually released in the morning and often focus on major races such as:
The boosted odds are noticeably higher than the standard market price, providing bettors with an opportunity to place wagers at enhanced value.
Alongside the headline Super Boosts, bet365 also provides Bet Boost prices across multiple races each day.
These boosted odds appear directly within the race markets and highlight improved prices on selected horses.
For bettors placing singles or small accumulators across the card, Bet Boosts provide regular opportunities to secure better odds throughout the meeting.
Another useful feature available to bet365 customers is Each Way Extra.
Normally, each-way bets pay out on a fixed number of finishing places, depending on the race.
Each Way Extra allows bettors to increase the number of places available in exchange for slightly adjusted odds.
During the Cheltenham Festival this can result in up to 10 places being paid on selected races.
This is particularly appealing in large handicaps where fields can exceed 20 runners and predicting the winner can be extremely difficult.
By extending the number of places available, Each Way Extra provides bettors with a greater chance of collecting a return on their selections.
Another well-known horse racing promotion offered by bet365 is Best Odds Guaranteed.
This feature ensures bettors receive the best available price on winning bets.
The rule works as follows:
For example:
If the horse wins, the bet is settled at 8/1 instead of 6/1.
During a major meeting like Cheltenham where markets move quickly, Best Odds Guaranteed provides valuable protection for bettors.
Alongside the headline offers listed above, bet365 often introduces additional promotions throughout the festival.
These may include:
Because promotions can vary day by day, bettors are encouraged to check the bet365 promotions section regularly during the festival.
With four days of racing and 28 contests to analyse, preparation is essential for bettors looking to make the most of the festival.
Many punters spend weeks studying:
BonusReferrerCode regularly publishes Cheltenham Festival race previews, betting analysis and trainer insights to help readers identify potential contenders across the meeting.
Combining this research with the promotions offered by bet365 can significantly improve the overall betting experience.
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The Cheltenham Festival is already one of the most thrilling events in horse racing, but bookmaker promotions help make the week even more exciting for bettors.
For the 2026 Cheltenham Festival, bet365 is expected to offer a wide range of incentives including:
Combined with the Bet £10 Get £30 in Free Bets welcome offer, these promotions provide plenty of opportunities for both new and existing customers to enhance their Cheltenham betting activity.
For racing fans following the action across the four days at Prestbury Park, using these offers alongside race previews and form analysis can add extra value from the opening race on Tuesday through to the famous Cheltenham Gold Cup on Friday afternoon.
18+ Always remember to gamble responsibly. Check out bet365’s Safer Gambling page for more details or go to GambleAware.org for advice, tools and support.
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