For years, progressive jackpots have been associated with slot games and online casinos. Now, bet365 is looking to change that perception by introducing Jackpot365 to its sportsbook, creating a completely new way for sports bettors to chase major cash prizes.
The innovative feature, which has already paid out nearly £50 million to customers since launching on bet365 Casino in December 2025, is now available on sports betting markets across several regulated territories.
Sign-up to Bet365 and take advantage of the Jackpot 365 feature!
The move represents one of the most ambitious sportsbook product launches in recent years and could signal a new direction for the online betting industry.
Unlike traditional sportsbook promotions that require customers to predict a series of results correctly, Jackpot365 operates independently of the outcome of the sports bet itself.
Customers simply place a qualifying wager, opt into the jackpot feature, and gain entry into one of four progressive jackpot prize pools.
Whether the bet wins or loses, customers remain eligible for a jackpot payout.
That distinction is what makes the feature particularly unique. It creates an additional opportunity for a significant cash win without changing the mechanics of sports betting that customers already know and enjoy.
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One of the challenges sportsbooks face is keeping customers engaged beyond the outcome of a single wager.
Jackpot365 aims to address that by introducing a second layer of anticipation.
Imagine placing a Saturday football accumulator, backing a tennis favorite, or betting on a horse race. Normally, the excitement ends when the event finishes. With Jackpot365, there is now another potential reward attached to the betting experience.
Every qualifying entry carries the possibility of triggering one of four progressive jackpots.
The concept is simple but powerful: ordinary bets can now become extraordinary opportunities.
At the heart of Jackpot365 is a four-tier jackpot system.
Rather than focusing solely on one massive prize, bet365 has created multiple jackpot levels designed to produce regular winners alongside larger headline payouts.
According to the company, hundreds of jackpot prizes are awarded every day.
That frequency helps ensure that the feature delivers excitement on a daily basis rather than relying entirely on occasional life-changing wins.
All jackpot prizes are paid directly as cash, giving customers immediate value when a jackpot is triggered.
The early performance of Jackpot365 suggests that customers have embraced the concept.
Since its debut on bet365 Casino in December 2025, the feature has generated more than 112,000 jackpot wins and distributed almost £50 million in prize money.
Those figures are impressive for any gaming product, particularly one that has been available for only a matter of months.
The success has clearly given bet365 confidence that the feature can translate effectively to sports betting customers.
One reason Jackpot365 has gained traction is its ease of use.
There are no complicated side games, bonus rounds, or separate applications to download.
Customers simply:
Once the wager is confirmed, entry into the jackpot draw is automatic.
The streamlined process means even casual bettors can participate with minimal effort.
Another notable aspect of the launch is that Jackpot365 was designed and developed entirely in-house.
In an industry where many operators rely heavily on third-party suppliers, bet365 continues to invest heavily in proprietary technology and product development.
By controlling the platform internally, the company can continue refining the experience and introducing new features based on customer feedback.
The result is a product that cannot currently be found at competing sportsbooks.
Sign-up to Bet365 and take advantage of the Jackpot 365 feature!
Sports bettors in the United Kingdom, Netherlands, Sweden, Ontario, and selected bet365.com territories can already access the feature.
The company has also confirmed plans to launch Jackpot365 in Michigan and Brazil in the near future.
As additional markets come online, the total jackpot pools could continue to grow, potentially leading to even larger prize opportunities for customers.
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Sports betting has evolved dramatically over the past decade, with innovations such as cash out, bet builders, live streaming, and in-play wagering becoming standard features.
Jackpot365 could become the next major innovation to gain traction across the industry.
By combining the thrill of progressive jackpots with everyday sports betting, bet365 has created a product that offers something genuinely different.
For customers, it means every qualifying bet now comes with an additional question:
Not just “Will my bet win?” but also “Could this be the bet that lands me a Jackpot365 payout?”
With four progressive jackpots available and millions already paid out, bet365 is betting that the answer will keep customers coming back for more.
18+ Always remember to gamble responsibly. Check out bet365’s Safer Gambling page for more details or go to GambleAware.org for advice, tools and support.
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