Bet365 Bonus Code 2017

Bet365 Bonus Code

£200 Deposit Bonus For New Customers

Bet365 Bonus Code for July, 2017


The current bonuses available at bet365 are outlined below. The bet365 bonus code details were last updated July 2017.

  • Casino New Player Bonus: Bet365 have simplified the bonus offer at their Casino site to bring it more in line with the offers available at Bet365 Vegas and Bet365 Games. Instead of three different offers to pick from, you now have a simpler £100 New Player Bonus. This is a 100% Matched Deposit bonus which is calculated from your first deposit from a minimum deposit of £10 up to a maximum deposit of £100. The VIP and Slots Only bonuses are now no longer available. There is a 20x wagering requirement on your deposit/transfer and bonus.
  • Sports Welcome Bonus: Sportsbook bonuses tend to be skimpy, but not at bet365. You can get a 100% deposit (yes 100%) with a maximum bonus of up to £100. Play-through is only three times your deposit plus the bonus. Request an offer code from bet365 from your account to receive this bonus.
  • Poker No Deposit Bonus: New players (those who have not yet made a nickname in the bet365 Poker room) from the UK get a €5 cash game ticket absolutely free, no deposit or code required. Download the software and make a poker name and your account will be credited within 2 days.
  • Poker Welcome Bonus: Bet365 offers players making their first deposit or transfer into their poker wallet a 100% bonus with a bonus cap of €100 in addition to €5 worth of tournament tokens with a minimum deposit of €10. In addition, at the present time, you can also receive 10 Free Spins on a slot in any of the games available in the Poker lobby as well as a further €5 worth of tournament tokens for completing the Welcome Mission. The deposit bonus clears at about 17% and has very little in the way of restrictive terms and conditions. No offer code required.
  • Vegas Welcome Bonus: The brand new Bet365 Vegas features a host of games not found on the Bet365 Casino or Games sites. Players wishing to try it out will receive a 100% deposit bonus up to a maximum of £100. Many games are perfectly optimised for mobile play.
  • Games Welcome Bonus: At Bet365 Games you can receive a 100% bonus of up to £100 on your first deposit or transfer. Qualifying deposits must be between £10 and £100 and once you have received your bonus you have 60 days within which to lift the withdrawal requirements that are 20x your bonus and deposit combined.

Sign up at Bet365 with
Bonus Code (click to reveal): ********

Bet365 Bonus Code 2017

Product Signup Bonus Offer
Bet365 Sports £200 Bonus
Bet365 Casino £100 Bonus
Bet365 Poker €5 Free + €100 Bonus
Bet365 Bonus Code Reveal Code
Last verified: July 1, 2017
Bet365 Bonus Code Canada Reveal Code
Bet365 Bonus Code India Reveal Code

Bet365 bonus code vs. bet365 offer codes – What’s the difference?

Using a bet365 bonus code is simple. The initial bonus code shouldn’t be confused with “offer codes” that you’ll receive from bet365 later.

The bet365 bonus code is just something you enter when making your account at bet365, as shown below:

bet365 uses the bonus code – ours is Bonus Code (click to reveal): ********– to know how you found bet365. It’s basically just for their internal marketing purposes. The bonus code doesn’t have any other impact on your account. You only need to use the bet365 bonus code once, at signup, and then you’re done with it forever.

So how do bet365 offer codes work, and are they any different from bonus codes?

Offer codes are separate codes that you’ll receive directly from bet365 usually via email. These are the codes you’ll use to claim specific bonuses offered by bet365. Offer codes are always changing – each promotion is accompanied by a unique offer code.

If you ever need to request an offer code, simply log in to your bet365 account and head to the My Account section and you’ll be able to request one right from there. Offer codes will always be available directly from bet365 support and are almost always available simply by logging into your account and requesting the code by clicking a link.

Deposits vs transfers at bet365

Remember – for bet365 bonuses, the standard policy is that a transfer from another part of your bet365 wallet is the same as making a deposit. So you can claim most of these bonuses (if not all) just by moving money back and forth between your bet365 accounts. Just remember to ensure that you do not have an active bonus on a bet365 account before you try to claim another bonus.

Bet365 Promotions News and Notes: 20th July 2017

Fore! It’s British Open Golf Week in the UK this week and of course, that means Bet365 Sport is offering plenty of betting on the event, including a plethora of In Play betting markets alongside the standard betting. We’ll examine some of the top sports betting opportunities available this week at Bet365 Sport below.

There’s also big news from Bet365 Poker about a brand new promotion/innovation coming to the Bet365 Poker site. It also explains why there hasn’t been a specific promotion available on the site for July, so read on below to find out more about this breaking news.

Let’s begin this week though by taking a look at one of the best value ongoing offers available at Bet365 Casino, which offers slot fans the chance to earn back a bit of their spend each month. It’s called Slots Club and becoming a member of it could not be easier.

Bet365 Casino

If you love slot games and enjoy playing some of the fantastic selection of games available at Bet365 Casino, then did you know that you could turn your playing into a cash bonus by becoming a member of Bet365 Casino’s Slots Club?

There is a maximum bonus of £1,000 available every month as part of this offer, for which you need to Opt In by visiting the Slots Club promotional page on the Bet365 Casino site. Once opted in then your playing on slot games at Bet365 Casino will start to contribute towards your monthly bonus.

All you need to do is play slot games at Bet365 Casino and earn yourself Comp Points as you play. Earn 50 Comp Points per day on 10 individual days during any qualifying period and you will earn yourself the first level of bonus. Earn more points per day, or earn a similar number of points over more individual days during the course of the qualifying period and the size of your bonus will increase as a result.

Earn 4,000 Comp Points over 25 days or more in a qualifying period and you will earn yourself the maximum £1,000 bonus credited back to your Bet365 Casino account once the qualifying period ends.

The great news is that Slots Club is an ongoing offer and as one qualification period ends, a brand new one will begin offering you another chance to earn yourself a bonus by playing any of the qualifying slots at Bet365 Casino.

It is worth noting that Multi Spin slot games (which at Bet365 Casino are Goblin’s Cave, Ocean Princess, Triple Profits, Tropic Reels and Ugga Bugga) are not included in the offer, however all progressive jackpot slot games are included and can be played in order to help you trigger a bonus.

You earn points regardless of whether you win big playing slots or not, so take full advantage of this great offer today and sign up with Slots Club at Bet365 Casino now.

Bet365 Poker

There’s some big news at Bet365 Poker as last week Bet365 announced that their latest venture for the site would be ready to go from August. As readers of this column will know, there hasn’t been a promotion added to the site for July and that was extremely unusual for Bet365, who are usually so prompt with their monthly offers.

However the reason for that was explained last week in an email sent to Bet365 Poker customers from customer services, who revealed that the reason for the hiatus in promotional materials was that Bet365 were getting their latest innovation on Bet365 Poker ready for an August release. That is Bet365 Poker’s Loyalty Club.

What Bet365 Poker is promising is that this new club, which all members of the site will automatically become members of when it goes live, will offer punters a simpler and easier method to enjoy the different promotions that the site tends to run on a monthly basis.

Bet365 said that membership of Loyalty Club will offer players a number of different opportunities each month to earn rewards and that it will offer a number of fun and simple missions-based promotions for players to complete each week and month. Furthermore, the Loyalty Club experience can be personalised to suit a particular players preferences meaning that you should spend more time looking at the offers and promotions you want to participate in and less at those you don’t.

If you want any further details as they are released over the next few weeks, Bet365 suggests that you follow their Twitter account for all the latest developments, including information on when the Loyalty Club will go live, which at the moment is simply slated as being some time in August.

In the meantime, you can still enjoy plenty of outstanding poker as well as the $3,000 Missions promotion every week at Bet365 Poker right the way through until the end of the year, so don’t forget to tune in over the coming weeks to learn more about this new promotion and what it could mean for you and the promotions you play at Bet365 Poker.

Bet365 Sport

There’s a fantastic week ahead of sports at Bet365 Sport you can bet on and we’re going to take a look at some of the best betting opportunities you can enjoy over the next seven days of top sporting action.

Of course from today it is the British Open Golf Championship under way and you can enjoy plenty of betting on this event, ranging from the ever popular Outright Winner market (for which Bet365 Sport are paying eight places on their Each Way bets at 1/5 the stated odds) right down to a massive choice of In Play betting on players and threeballs as they play their way around the course.

With so many permutations and potential markets, the Open is a golfing punters dream tournament to bet on and with hundreds of different markets available and a massive range of bets, Bet365 is certainly the place to make your betting home for the next four days.

This weekend also sees a massive Darts tournament get under way, with the World Matchplay Championships getting underway at the famous Winter Gardens venue in Blackpool. All of the top darting talent in the world will be hoping to end Michael van Gerwen’s two year dominance of the event, having beaten James Wade back in 2015 and then Phil Taylor in 2016.

Phil Taylor is a 15-time winner of the event and has lost just one final (in 2016 to van Gerwen) in his illustrious career and he will be hoping to end the Dutchman’s reign, while the likes of Gary Anderson and Peter Wright are both in excellent form. Others in contention could include James Wade, Adrian Lewis, Dave Chisnall, Ian White and Raymond van Barneveld.

Bet365 are offering a wide range of bets on this massive darts event, which is just behind the World Championships and Premier League Darts in prestige, across the week of action, starting with the first round which gets under way from 7pm on Saturday, followed by two sessions on Sunday.

Don’t forget too that there’s more football betting starting to creep back onto the site. Many teams have friendlies all over the globe over the coming week and Bet365 offers plenty of betting on these events. Women’s Soccer is also in focus as the ladies battle it out at Euro 2017, England made a great start defeating Scotland 6-0 in their opening game and are ranked as one of the favourites to win the event this year.

You can enjoy plenty of outstanding betting on all these sports events, plus many more over the coming weekend at Bet365 Sport.

Bet365 social

See what people are saying about Bet365:

Popular slots games at Bet365

Those who appreciate a deep library of online slots will surely find many, many games to enjoy at Bet365. Across its Bet365 Vegas, Bet365 Games, and Bet365 Casino sites, plus the slot games available in the Poker lobby, the selection of games is massive. Here are just a few that are worth a look (don’t forget to use the Bet365 Bonus Code (click to reveal): ******** before getting started):

Monty Python’s Spamalot

Jackpot Giant

Bet365 answers

What are the ways I can play poker on mobile at Bet365?

Though for awhile Bet365 Poker was only accessible via mobile on iPhone or iPad, there is now an app available for Android smartphones and tablets as well.

Using your iPhone or iPad, you can play Bet365 Poker either by logging in to the Bet365 Poker mobile site direct from your preferred mobile browser or by visiting the App Store and downloading the Bet365 mobile app. On Android devices, Bet365 can be also accessed from both an app or using a mobile browser such as Chrome.

If you prefer to use Bet365 Poker mobile in a browser, when you have logged into the website via WiFi or 3G/4G, you can create a quick link to the site on your home screen which means you can click on it and log into the site as you would an app.

You can use your existing username to log into Bet365 Poker via mobile and you can select from cash table games (including premium tables), as well as Sprint Poker. A recent upgrade has also seen the site add a whole host of other games too, including Twister Poker ($1, $2, $5 and $10 tables), a myriad of Sit & Go games plus a huge number of Multi Table Tournaments, including satellites and freerolls. In short, as a mobile poker player you now have the same options as a player accessing the site via desktop.

There are many different buy in costs and blind levels available on Bet365 Mobile Poker to suit the bankroll of most players, from the micro stakes player, up to games more suited to the real high rollers.

How can I play casino games at Bet365 on mobile devices?

There are two ways you can play the many different types of casino games available on Bet365 through your mobile device.

You can access Bet365’s casino games (as well as the casino games found on the Vegas and Games sites) from iPad, iPhone and Android devices. The sites may also work with other compatible devices.

Once you have selected your device, you can access casino games in two ways.

Firstly, if you have an iPhone or iPad, you can download the Bet365 app from the App Store. This has a direct link to the Bet365 Casino from within the app, allowing you to play a wide choice of casino games from your mobile device at the touch of a button.

If you have an Android device (or prefer to play via a browser from your iPad or iPhone) then you can access the Bet365 Casino (as well as the Bet365 Games and Bet365 Vegas sites) from your mobile browser. Logging in to the Bet365 website from your mobile browser will automatically load up the mobile-compatible version and you will then be able to browse the full range of casino games from Bet365 available via mobile.

Alternatively, you can also download the Bet365 Android app.

In September 2016, Bet365 upgraded their mobile app service for Bet365 Casino, offering customers a faster and more user-friendly gaming experience, so much so that we highly recommend using the new app over the older app, or the HTML mobile-compatible sites to enjoy the best quality gaming on Bet365 Casino.

Remember, Bet365 offers casino games at Bet365 Casino, Bet365 Vegas and also Bet365 Games.

Are Bet365 live casino games available on phones or tablets?

If you have an iPhone, iPad, or Android smartphone or tablet then you can play live casino games via your mobile phone or tablet with Bet365 Live Casino.

To play live casino games with a human dealer and live video feed via your Apple device, simply download the Live Casino app from the App Store. You can log into this using your usual Bet365 details and if you have cash available in your Casino, Games, or Vegas account, then you can wager this on the games available, though a minimum bet level may apply.

Gamers have a choice of live versions of baccarat, roulette, Hi-Lo and blackjack (including Unlimited Live Blackjack) to choose from with a number of different dealers to select from too. You can access some live games too on the new Bet365 Casino app, released in September 2016.

What is a banker bet on Bet365?

A banker bet on Bet365 is a multiple bet where you identify one or more part of the bet that must win (the ‘banker’ bet or bets) in order for the remainder of the bet to become active.

If you wish to place a banker bet you must have a minimum of two other selections in the bet that are not banker bets, therefore, you must make a minimum of three selections in order for a banker bet to be available on the betting slip.

When you have made your selections, you can then select which of your choices you want as banker bets. This can be one selection, or more if you have made more selections on your bet slip.

Your banker bets must win in order for the other bets to come active.

Depending on how many other selections you make, you can then perm your banker bet with the other selections in a number of ways.

For example, if I was to place a bet on which teams would win the World Cup, the Spanish, Italian and English League titles in 2014 and I picked Germany, Real Madrid, Juventus and Chelsea.

I would select Germany as my banker bet and then I can back any of the following bets:

  • 1B + 1/3 – This is three single bets which pairs the banker bet (Germany) with each of the other three teams to make three double bets (Germany & Real Madrid, Germany & Juventus and Germany and Chelsea).
  • 1B + 2/3 – This is three treble bets which pairs the banker bet (Germany) with two of the three selections on my slip (Germany plus Real Madrid & Juventus, Germany plus Real Madrid & Chelsea and Germany plus Juventus and Chelsea).
  • 1B + 3/3 – This is an accumulator bet which means that I am backing my banker bet plus each of the other options to win.

You can opt to back ALL of these selections but this will mean placing seven bets at your original stake. So if you placed £10 on each selection, the total bet cost would be £70. (£30 for the 1B + 1/3, £30 for the 1B + 2/3 and £10 for the 1B + 3/3).

If you make more selections on a slip, then you can select more than one selection as a banker bet, provided there are enough non-banker bet options to make sufficient bets from.

For more information, be sure to read our guide to Bet365 Sports Banker Bets.

How do I make a multiple bet on Bet365?

Making a multiple bet on Bet365 is very simple. All you need to do is add the selections to your betting slip that you want to back. This is achieved by clicking on the odds next to your chosen selection.

When you have added two or more selections to your slip, underneath your selections will be a tab called Multiple Bet Options.

Clicking on this will expand the tab to show you all the different multiple betting options that you have available, together with the odds of success on your chosen bet.

All you need to do is locate which type of multiple bet you wish to make, this can include accumulator bets, doubles, trebles, and several multiple bets, which will see you place many individual bets as part of a single larger bet as in a Super Yankee (26 bets) or Permed Patent (70 bets) or similar.

Once you have found the multiple bet you wish to make, simply enter your chosen unit stake for each of the bets your multiple will make. It is important to note here that bets with multiple betting lines, will require a stake for each bet.

Therefore, if you make five selections on a bet and want to place a five-fold accumulator, this is just one betting line and as such, you will place just one betting unit. Therefore if you place £10 as your unit stake on this bet, it will cost you £10.

However, if you place a Permed Patent (70 bets) on your five selections and place a Unit Stake of £10, this will actually cost you £700 (£10 x 70 bets = £700).

The good news is you can see the cost of your multiple bet as soon as you add it to the coupon and if it is too expensive, you can easily remove it.

When you have placed the bet you wish to make at the right unit stake, simply click the yellow Place Bet button and you will have placed your multiple bet.

What ways can I deposit money to Bet365 and have it clear instantly?

Bet365 offer a number of ways you can deposit funds into your account which will allow you instant access to your cash.

Provided that you have funds available, each of the named ways below will allow you to deposit cash into your choice of Bet365 account and have it ready to use immediately.

  • Debit card (such as Maestro or Visa)
  • Credit card  (such as Visa or Mastercard)
  • Neteller
  • Skrill
  • Skrill 1-Tap
  • PayPal
  • InstaDebit
  • Click2Pay
  • Ukash
  • paysafecard
  • Entropay

Paying by bank wire will take 2-10 banking days, fast bank transfer takes between 1-3 days, while cheque takes between 5 and 28 banking days to clear.

How does Bet365 make a profit?

As a company, the Bet365 family of sites makes a profit from its gambling operations, however how each part of the site makes a profit is different.

On the Sports, In Play and Financials sites, Bet365 makes its profits by ensuring that the odds it offers on its markets are balanced enough so that it can make a profit on the market in question. The company uses specialist programs to calculate the odds of each individual market and to track the bets made to ensure that they offer a fair degree of profitability.

Of course, any betting site makes its money from punters who make wagers that lose. This simple fact combined with controlling the odds of markets carefully allows these arms of the company to post a profit.

On the Casino, Games and Vegas sites, Bet365 makes a profit by a phenomenon called the “house edge.” The house edge is the built-in advantage to all casino games, which mean that over time, the house is more likely to make a profit. The smaller the house edge on any particular game or bet, then the smaller that profit will be.

Casino games vary wildly in what they offer as house edge with some slots and games having a very high house edge (20 percent or greater) and some offering a house edge that is just 1 or 2 percent.

The house edge on each game ensures that over time the casino will make a small profit on each game, but the sheer number of games Bet365 offers via its Casino, Vegas and Games sites mean that this accumulates into a larger profit.

In Bet365 Poker, players pay a ‘rake’ to the casino when they play cash table games and contribute money to the pot. This rake is the money the casino takes for hosting the game. In sit & go and multi table tournament games, the rake is paid alongside the buy in fee and is usually around 10 percent of the buy in fee. In Sit & Go and Multi Table tournaments, cash is raised by each competing player paying a tournament fee (typically costing around 10% of the buy in cost).

By using each of these methods, all facets of the Bet365 platform contribute cash each day towards the company’s annual profits.

Does Bet365 offer self-exclusion? Can you reverse Bet365 self-exclusion?

Yes, Bet365 offer customers the option to self-exclude themselves from any part, or all of the site for periods of 6 months, 1 year, 2 years, or 5 years.

You can select specific areas of the site which you do not wish to access (such as Sports or Poker) and access will be denied for the stated period to these parts of the site.

Once you have selected this option in your account section or by contacting a member of the Bet365 team, you are not able to reverse the decision to self-exclude yourself from a part of the site until the period of time stated by the exclusion has elapsed.

Can I control my betting or deposit limits at Bet365?

You are able to control your deposit limits at Bet365.

With this facility, you are able to select a maximum amount you will be allowed to deposit into your account within a 24-hour or 7-day period.

Once these levels have been set you can revise them downwards, though the change will not take affect until 24-hours after you have made the request to alter the deposit limits.

All bets offered by Bet365 Sport have a maximum bet level that the company will not accept bets over. You can see what this level is by clicking on the Bet Max tab underneath the stake box. You cannot place a bet over the stated maximum for that market with Bet365.

What are Bet365 Poker merit points worth?

The merit points system in Bet365 Poker is the basis on which the VIP system works. You earn merit points at the rate of 15 for every £1 in attributed tournament fees or rake at Bet365 Poker.

Over time, if you accrue enough merit points within a stated time period (one month) you can trade them in for a cash reward. You need 7,500 merit points to earn the lowest cash reward of €75, although you can elect to take this reward as bonus (non-withdrawable) cash and double that amount to €150.

The more merit points you earn in a month, the higher up the VIP system you climb through four levels starting at Bronze then on to Silver, Gold and finally Platinum. The rewards on offer at each level increase as you progress.

You can also trade in merit points for tournament tokens as well as cash.

How do I watch Bet365 streaming?

Bet365 offer an extensive live streaming service for sports enthusiasts and it is completely free (apart from horse racing and greyhound racing) for customers to use provided that they have placed a bet within the past 24-hours, or have got funds in their account.

The easiest way to watch any of the available live streams on Bet365 is to click on the Live Streaming tab on the home page. This will bring up the live streaming menu, which lists all the different sporting events that the site is offering.

This list can be sorted by sporting events or date, allowing you to quickly find the stream you want to watch.

You can also access live streaming easily from the In Play section of the site.

The only difference to this for a sport is for horse racing or greyhound racing. Here, if you place a bet of 50p or more on any horse race or greyhound race in the UK and Ireland, you are able to watch the stream of that race for free via Bet365.

To do so, log into the site a few minutes before the race is due to start, select the race you placed your bet on and when available, an option to watch the live stream will appear. Click on this and you can watch the race live from your mobile or PC at no extra cost.

Who owns Bet365?

Bet365 are owned by the Coates family, with founder Denise Coates maintaining a 50.1 percent ownership of the company and the rest of the shares are owned by her brother John and her father Peter.

It was Peter Coates who began the family’s long ties with the betting industry in the 1970s when he was a successful high street bookmaker. Peter Coates ran the company until the mid-1990s, when his daughter Denise took control.

In 2000, from a portakabin in the heart of Stoke-on-Trent, Denise Coates developed the first Bet365 website and betting platform. Taking out a £15m loan against their successful betting shop business, they launched the first Bet365 website and betting platform in March 2001.

The family set up oversaw huge growth for the fledgling company and now Bet365 is one of the world’s largest online gambling platforms, with a turnover on sports betting alone of £12.2 billion in March 2012.

The company now employs over 2,100 people and maintains a significant presence in Stoke-on-Trent, although the head offices for the company have now been moved to Gibraltar. Peter Coates is also now the owner of the local Premier League football club, Stoke City and they have renamed their Britannia Stadium to the Bet365 Stadium.

Bet365 country guides

bet365 Canada

Like most major operators, bet365 does accept players from Canada – a position shared by PokerStars, 888, and a number of other companies.

Online gambling law is a matter of debate in Canada, and the issue of sports betting is likewise an active political issue. Players who are interested in wagering online from Canada – whether on sport, casino, or some other product – should keep a close eye on local and federal developments, as a number of provinces, including Alberta and Quebec, are currently investigating the issue and may propose relevant policies soon.

bet365 United States 

Bet365 does not accept players from the United States. To the best of our knowledge, the brand never accepted any customers from America, but lacking an official record makes it difficult to state such things definitively.

WIll bet365 open up to America at some point? If sports betting legalization becomes a reality in the United States, we believe that bet365 would be quite interested and would pursue the market aggressively. If the company has no history in the US to worry about, they would seem an attractive partner and potential heavyweight player.

bet365 United Kingdom

By most measures, bet365 is the most popular sports betting site online in the highly-competitive market that is the United Kingdom.

Bet365 is fully licensed by the UKGC and has maintained a sizeable base of operations within the country for a number of years. This history with the United Kingdom provides bet365 with a credibility when entering new jurisdictions.

bet365 India

Bet365 accepts bets from residents of all states of India.

Indian wagerers will be pleased to know that Bet365 caters to a variety of Indian customer needs, including acceptance of Indian Rupees for deposits and withdrawals. On top of that, the site offers betting lines on a wide variety of sporting events that are popular in the country – including a huge number of Cricket betting options. The site is highly regulated in the UK, making it one of the safest options for Indian gamblers to play online safely.

Bet365 company profile

Company overview

Bet365 is the biggest UK-based online sports betting site, offering markets across dozens of sports and events to over 22 million gamblers in 200 countries worldwide. The company was formed in 2000, and grew as an offshoot of a family betting shops chain, as technical opportunities emerged at the outset of the online gambling industry.

Today, Bet365 is one of the most recognisable online sports gambling brands in the world, with turnover in excess of £20 billion annually from its sports betting, casino and other online operations.

Bet365 provides much of its gambling services online. But with industry movements towards mobile gambling, pioneered in part by the Bet365 team, the company now also reaches millions of customers on mobile and tablet devices, providing access to a comprehensive range of sports betting markets on the go. The platform is available in up to 17 different languages, serving a truly international market of betting customers.

Bet365 runs high profile marketing campaigns in the UK, including those featuring actor Ray Winstone. Aside from the high street chains who have online operations, like Ladbrokes and William Hill, brand recognition is highest with Bet365 than most other operators in the UK, providing a distinct edge when it comes to increasing market share.

A British-based and tax domiciled company, Bet365 has achieved strong growth in revenue and customer numbers virtually year on year since it was founded in 2000, and today contributes hundreds of millions of pounds in tax to the UK, and endless value to the city of Stoke where it serves as the largest private employer in the region.

Its headquarters in Stoke-on-Trent is home to roughly 80% of the company’s staff, with a further office now open in the UK off-shore territory of Gibraltar.

What Bet365 provides

Bet365 offers markets on sports ranging from American Football to Volleyball, and everything in between. You can choose to bet ahead of the event, or bet on results in live-time through In-Play betting markets – one of the company’s most successful innovations, in terms of customer service and driving betting revenues.

The company quotes a huge range of markets, allowing gamblers to drill down deeper into specific outcomes across the sporting events they cover. With live streaming available for customers across a plethora of major sporting events, there’s no need to leave the site for any of the action.

Mobile and tablet customers can access Bet365 through their free app, available for Android and iOS platforms among others, to ensure their sports betting platform is accessible to as wide a range of customers as possible. The same also applies to those looking to access the Bet365 poker, casino, bingo, financial, or games betting markets, which are also available through these apps.

There are a range of different bets available, and the online and mobile platforms allow you to quickly combine bets, calculate odds and potential winnings, and even to see incremental changes in the odds in real time, as the market jostles to settle on a price.

The Bet365 platform is easy to use, and offers a fast, reliable, secure experience for gamblers, in no doubt a contributing factor to the success of the business in recent years. In 2010, the company was recognised as having the Best Website Performance, winning this named award at the EGR Awards against stiff competition from competing online gambling businesses.

For those who prefer casino or Vegas-style games to sports betting, Bet365 also caters to this market, with its online casino, virtual sports, poker, bingo and financial sub-sites. Bet365 has proven to be hugely successful across these platforms, with over £20bn in total monies wagered last year. With revenues on the rise, the company looks set to continue to innovate, developing new products and improving their online and mobile platforms to remain at the forefront of the UK sports betting market.

Company timeline

2000 Founded By Denise Coates with 12 staff. The company was founded with 12 staff in 2000, the team getting to work on creating the first version of the Bet365 site. £15 million in loan borrowed from the Royal Bank of Scotland, to fund the idea and the building of the first phase of the Bet365 website.

2001 First Bet365 site launched,introducing Bet365 to the online sports betting market.

2002 First download casino software released, as Bet365 diversify in response to new opportunities. Players are able to download and wager on a range of fixed odds casino games for the first time, introducing the Bet365 brand to a new market.

2003 Over £370 million in bets processed in 2003 through Bet365 online, comprising revenues across sports and casino legs of the operation.

2004 ‘Games division’ launched, with 3 new fixed odds games and the release of the first Bet365 poker client. Bet365 now a recognisable brand across several different online gambling verticals.

2005 Bet365 is translated into 8 languages to target new markets: Spanish, German, Italian, Danish, Swedish, Norwegian, Traditional Chinese and Simplified Chinese.

2006 Live streaming service launches, providing live sporting events to Bet365 customers.

2007 Streamed over 1000 live sporting events.

2008 Employees grow to 600, as new bingo site launches. Stoke City FC, Bet365’s local team and fully-owned subsidiary, reach the Premier League.

2009 Workforce up to 900, as financial betting division is launched.

2010 £5.4bn in sports betting wagers taken. In house mobile site released in 17 translated languages.

2011 With 1900 staff, Bet365 is the biggest private employer in Stoke.

2012 Wagers rise to over £12 billion, as the company relaunches its bingo site.

2013 With over 10 million customers, £1bn in gross revenues, 2,500 staff, and a new HQ commissioned to accommodate growth in staff numbers, Bet365 continues to build from its strong position.

2015 The company relocates its main headquarters from Stoke-on-Trent to Gibraltar, although the company still retains a significant presence in the town.

Financial history

Bet365 was founded with a £15 million loan from the Royal Bank of Scotland, secured against the value of the family betting shop business. Established by father Peter Coates in 1974, the business was handed over to daughter Denise Coates in 1995, who spotted the opportunity for online gambling in 2000.

These funds were used to develop the first version of the site, with a small team of 12 staff on board to take the new Bet365 platform to market. By 2003, the company had started to gain serious traction in UK and international markets, with wagers in excess of £370 million through its online sportsbook providing the platform for the company to grow to the next level.

As the company continued to grow, it was clear that the future lay more profitably with the online and mobile legs of the business, than in the original high street betting business that stood before it and provided the collateral for the original loan from the Royal Bank of Scotland. The decision was taken to sell the family betting shops chain, which was sold to Coral for £40 million in 2005.

The family used the money raised from the sale to pay down the remainder of the original £15 million loan, putting Bet365 on a debt-free footing and consolidating the financial position ahead of the next phase of the company’s growth.

By 2010, wagers were up to over £5.4 billion, and the company workforce was expanded to 900, and by 2011, total revenues from the Bet365 betting operation hit £12 billion for the first time, as the company grew to become a major player in the UK online gambling market.

In 2013, the company drove operating profits forward by 13%, up to £148 million, although this was offset to a large extent by losses in excess of £30 million within Stoke City FC, the company’s football business. The workforce also grew by 19% in 2013, accounting for increased expenditure as the company started to fortify for a bigger future.

Bet365 paid corporation tax in 2013 of around £30 million to the UK treasury, along with significant contributions through employee and property taxes, earning the company praise from all quarters, including senior politicians like Tristram Hunt MP.

As of its 2014 published accounts, Bet365 was in rude financial health. Companies House accounts show Bet365 Group Ltd., the parent company for all Bet365 gambling operations, held some £539 million in cash, covering liabilities of £347 million. The company had a net worth of £400 million, and assets of around £650 million. Clearly, Bet365 is in sound financial health, and strongly positioned to move forward into new gambling markets.

Bet365 sets aside roughly £100 million per year, which is held in the Bet365 foundation on behalf of good causes. The money goes to support around 20 different charities, which benefit causes in the UK and across the world. Bet365 remains a privately held company, with shares of 50.1% still retained by the Coates family, who are thought to be worth in excess of £1.2 billion.

Awards and acclaim

Bet365 has received more than a fair share of industry recommendations, awards and acclaim, in recognition of the quality of the gambling experience on offer. This is no small achievement, given the competition and sophistication of businesses operating within online and mobile gambling markets. Yet under the direction of Denise and John Coates, the Bet365 team continues to win awards, particularly for its In-Play betting functionality, year after year.

EGR Awards 2011, 2012, 2013, 2014, 2015, 2016“In-Play Sports Operator of the Year”, awarded to the best In-Play real-time betting operator on the market, Bet365 has scooped this award for the last six consecutive years.

EGR Awards 2011, 2013, 2014, 2015, 2016“Sports Betting Operator of the Year”, winning this award for five out the last six years cements Bet365 as one of the leading sports betting brands in the industry.

EGR Awards 2010“Operator of the Year”, the prestigious award for the best all-round online gaming site of the year.

EGR Awards 2010“Casino Operator of the Year”, awarded in recognition of the Bet365 online casino function, a clear winner in 2010.

EGR Awards 2010“Best Website Performance”, awarded based on the tech-side experience, this award was in recognition of technical achievements, website speed and performance.

Charitable endeavours

Charity is an important part of corporate social responsibility for any successful company, and Bet365 have maintained a strong sense of ethos throughout their growth to this day. While the company is now a truly international operation spanning 200 different countries, it has remained headquartered in Stoke, where it all began for the Bet365 team.

As a gambling business, Bet365 are in the minority in choosing to pay a higher rate of tax to the UK treasury rather than moving offshore, running in to the hundreds of millions in corporation tax annually aside from the various other significant contributions to the public purse. Competing businesses choose to domicile offshore for tax purposes, yet Bet365 chooses to go above and beyond to support the UK coffers, at a significant personal disadvantage to the company and its shareholders.

Bet365 has been a major investor in local football club Stoke City FC, and has helped pioneer the club’s journey to top flight football in the English Premier League. The biggest private employer in the city, Bet365 continues to be an important part of the communities it touches, and is committed to investment in Stoke and the wider Stoke-on-Trent region.

In 2014, in response to profits doubling, Bet365 invested further in a charitable fund, aimed at helping give back to the wider community. With some £100m devoted to the fund, Bet365 has been able to help make a significant difference to lives across the UK and further afield. Some of the causes supported include research into cancer and cancer treatments, and relief for victims of natural disasters in the Philippines.

Bet365 has won the praise of local Labour MP Tristram Hunt, who recognised the company as a major local success story, and an asset to the community. “I regard bet365 as one of Stoke-on-Trent’s premier corporations. Part of its great value is bringing skilled graduates into the economy. They provide the sustainable, high quality employment we want. They invest huge amounts in the city. We’re very privileged to have the Coates family investing so much in the city.”

Snapshot of key executives

Bet365 is still, at its core, a family business. Despite turnover in the double-digit billions annually, there is still a direct link at a senior level to the family betting shops business that started things off in 1974, some 26 years before the web business was established. As the business has grown, it has retained this distinctive family feel, and many of the original employees of the web business still hold senior roles within the company today.

Denise Coates: Denise Coates was the founder of Bet365, borrowing £15 million against the value of the family betting shop businesses to develop a proprietary online betting platform that would go on to become one of the biggest players in the market. Denise founded the site in a cabin in 2000, then sold the betting shops business in 2005 to raise £40 million. Now, with the £15 million paid down, the business has grown to revenues of over £12 billion, and is now one of the largest operators of online sports gambling in the world.

Denise Coates is one of the best-paid female executives in the world. In 2013, she was rewarded with a compensation package worth almost £5.5 million, a few million shy of the chief executive of Burberry, the highest paid female executive in the world, while taking dividends of around £15.2 million for the year. In 2014, the Coates family became the UK’s first betting billionaires, thanks to the success of their Bet365 business, with Denise become the 1,092nd richest person in the world.

Peter Coates: Peter Coates, father of Denise Coates, is the present-day Chairman, and original founder of the family betting shop business in 1974. This business was to go on to provide collateral for early funding requirements, before being sold to Coral in in 2005. Peter handed over day to day executive duties to Denise on her appointment as managing director in 1995. His son John Coates is co-chief executive of Bet365 alongside Denise, who still to this day retains a 50.1% share in the business.

Peter Coates is the present chairman of Stoke City FC, and spends much of his time performing this role. He is sometimes characterised as the steering hand behind the business – a perception he himself is ready to refute, with full operational control of the business being handed to Denise back in 1995.

Martin Davies: Martin Davies is the head of technology at Bet365, responsible for ensuring the site and its services are being delivered effectively and that the technical side of the operation runs smoothly. Martin Davies joined the company back in 2001 as a fledgling business. Coming in as the head of IT, Martin was promoted in 2007 to his current role, overseeing all technological aspects of bet365.

John Coates: Son of Peter and Denise’s brother, John Coates is the joint chief executive of the business. John keeps an even lower public profile than Denise, herself media-shy, to focus on the operations of the business.

The future of Bet365

Bet365 already operates in a huge range of markets worldwide, but that’s not to say the company has done growing, or that it won’t pursue new avenues for growth across its online and mobile gambling verticals.

The recent development of a new, larger headquarters is a statement of intent for a company that has clear designs on growing its staff numbers, growing its reach and driving upwards its revenues and operating profits year on year. Bet365 will remain in the UK and in Stoke in years to come, with no sign the company is looking to depart from its principled stand in support of the UK and the local economy in Stoke.

Mobile is expected to continue to drive growth for the company, as an increasing number of players switch over to mobile from desktop gambling, and new players are introduced through greater accessibility on mobile and tablet devices.

As an international business, Bet365 has identified strategic markets for expansion and growth worldwide, and given the company’s track record and substantial resources, the odds on them achieving these results are incredibly short.

The management team at Bet365 will continue to remain close-knit, and no doubt largely out of the public eye, as has been the case since formation in 2000. Some commentators have suggested the family-nature of the business gives Bet365 a distinct advantage over some of its listed competitors, helping centralise the decision-making process to keep the company agile.

Management will need to leverage this position as they move forward to continue to stay one step ahead of its huge, well-resourced rivals, in the competition for increased growth in this highly competitive global market.

The company has said that while Stoke City FC have reached the Premier League, they are keen to ensure the club becomes less reliant on support from the betting side of the business, and more self-sufficient financially.

Given the financial rewards for any club operating in the top division of English football, and particularly in light of new bumper TV licensing deals, this looks set to be achievable, provided the club can replicate the success of their parent company in terms of results on the field. Stoke City FC will continue to be served by Peter Coates as chairman, with the club looking to remain in the Premier League and hopefully continue to improve their league performance year on year.

Bet365 already has a strong foothold in the UK markets for online and mobile gambling, and its international reach is continuing to expand, thanks to targeted strategic efforts from the top. Having come a long way from a Portakabin in a car park in Stoke back in 2000, the company is keen to build on its early successes as the market for gambling online and on mobile internationally matures.

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About the Author

Ian John

Ian is a lifelong poker fan, and while he hasn't been writing about poker as long as he's been playing it, he still delivers insightful, comprehensive guides to UK online poker sites. Add Ian on Google Plus and Twitter.

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